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Buzzfeed can publish some realness, but they’ve got a whole lot of nonsense surrounding it, making it tough to take them seriously.

For a serious article, a god damn obit for one of the most beloved journalists of this generation if my twitter timeline is to be believed, should the accoutrement content really be:

Paula Deen?

Kim Kardashian??

Miley Cyrus???

REACT WITH A GIF?

I’m sorry to sound like an old fart, but Buzzfeed’s gotta have a radio button in their CMS to calm their shit down when the blog post isn’t LOL WIN OMG CUTE WTF.