A friend who writes and draws his own comic book series on the internet asked me if I would recommend Tumblr for him to create a short-form blog with the aim to promote his series.
For this specific purpose, I wholeheartedly endorse Tumblr. The first and foremost reason is that it is by far the simplest platform to start a blog and find a theme that isn’t hard on the eyes (one of my problems with wordpress is their theme selection isn’t that great). Additionally, Tumblr makes image-based content as easy as possible. You pick the photo option, write up a description, and you’re there. Possibly related, I’ve seen that Tumblr’s ties to the visually-concerned community are great
There isn’t much of what I’d call a community on blog platform rivals Blogger or WordPress. Of course, I’m saying this without much in the way of statistics, but more in the way that the average tumblr user (be they creator or audience) interacts with the tumblr blogs they like.
Tumblr has The Dashboard, which centers around a chronological list of the most recent posts from the Tumblrs that you’ve decided to “Follow” [think a more graphical take on Google Reader]. When you log into Tumblr, the dashboard is the first thing you see, ala Facebook’s News Feed. This way, you always have the potential to catch your readers eyes when they log in, even if they’re not here at this moment to read your content, but to post something or to read someone else’s content.
Subjectively, I also find Tumblr’s selection of themes to be vastly better than those of their competition (wordpress, blogger), and the themes available also tend to have great options for those with visual content.
There are problems, though, with Tumblr. But only two come to mind:
1) Currently, tumblr is (paid themes excluded) an entirely free affair, so without a monthly bill, there’s less stability (see facebook and google for examples of businesses offering free services not taking respsonsibility for quality). Sometimes there’s an error message that Tumblr is down, and sometimes theme-based-function like searching your archives don’t work as well, or at all.
2) if you ever want to change the theme you use, you need to reconfigure a lot of settings each time (for outside services from Google/Twitter/ETC.)
The alternative to Tumblr, and this is for those who want to spend more time, and a lot more money, in development, is Squarespace. WinsAndLosses.com, a website I made there, I enjoy its look. But it’s not for short form, and it’s more long investment (if you want to take advantage of the reasons it’s better than tumblr, and because you have a monthly bill).