Given their dynamic, it’s hard not to wonder how the relationship between Simmons and ESPN will play out at Grantland. The site will be a separate publication, with Simmons in editorial control. Ultimately, though, it’s owned by ESPN, and the parent company has already made its presence known, choosing the site’s name, which Simmons is less than enthusiastic about. He worries that it sounds pretentious, he told me, but the higher-ups at ESPN “loved it, and they’ve been so supportive of the site. You’ve got to pick your battles.”

NYTMag profile on Bill Simmons, where at least for me, the news broke as to who chose “Grantland” as the new site’s name.

By Henry T. Casey

Pop Culture Pen For Hire

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